MJI'm a Microsoft Certified Power BI Data Analyst. I design the semantic models, SQL warehouses and dashboards leadership makes decisions from — then extend them with forecasting and AI automation when the data is ready for it.
> currently building:
CERTIFIED BY MICROSOFT & DATACAMP
THREE DISCIPLINES · ONE STACK
Most of my work is Data Analytics & BI: Power BI semantic models, SQL reporting and the dashboards decisions get made from. Because I also build the warehouse underneath and the AI layer on top, the reporting is never limited by a pipeline somebody else owns. Each discipline below has a live demo you can try.
Power BI semantic models and SQL reporting establish what's true — then machine learning extends it into forecasts, churn risk and scoring.
Medallion warehouses in Microsoft Fabric and SQL Server, with ETL that turns scattered CRM, ERP and file data into a governed star schema.
Planner-driven agents with retrieval, validated structured output and human approval — grounded in your governed data, with cost and traces recorded.
SELECTED WORK
The channel with the lowest click-through rate turned out to return 75% more revenue per conversion — an insight that redirected the client's ad budget.
Read the case study →
A healthy-looking average wait time was hiding that only 40.68% of patients were seen within the 30-minute target.
Read the case study →
CRM, ERP and static Excel unified into one governed star schema — so every number in a report traces back to the source row it came from.
Read the case study →HOW A PROJECT RUNS
What decision is being held back, and what's actually in the data? The problem gets defined before any tool is chosen.
Warehouse layers and a semantic model designed around how your business genuinely measures itself.
Pipelines, reports and agents built in short cycles you can review as they take shape.
Checks at every layer transition, so errors are caught where they originate rather than surfacing in a report.
Scheduled refreshes, alerting and AI on top, so the system runs with minimal oversight.
ASK ME ANYTHING
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help, or sudo hire jalal.Tell me what you're trying to decide or automate. I'll tell you honestly what it would take.